MTV’s New Green Message
Written By Staff
July 13, 2007
July 3rd, 2007
New York, New York – MTV PSA
MTV may have killed the radio star, but it also managed to save untold lives through a continuing public service campaign, “Stayin’ Alive”, that targeted global AIDS awareness, beginning in 2002, and achieved verifiable results according to a study conducted by Family Health International. Now the station most likely to turn the collective head of youth is launching “Switch”, a series of witty PSA’s to turn viewers on to the issues and personal solutions of Climate Change.
Unplugging cellphone chargers, turning off computers at night, and switching to compact fluorescent light bulbs count among the simple, satisfying actions encouraged by the ad campaign, which will also feature 11 celebrity appearances from the likes of Enrique Iglesias and Shaggy, and a Green (as it can manage) episode of Pimp My Ride that includes a biodiesel engine.
The campaign does not have the same initial investment in time and spots that the AIDS campaign was offered, but MTV execs like to point out that if a mere 1% of the station’s viewers switched out three incandescent bulbs for the more efficient CFLs, the effect would be the same as 100,000 autos removed from the world’s roadways.
Source:
Olson, Parmy. “MTV's Green Crusade.” 3 July 2007. Forbes. 13 July 2007.
